Personal Branding

#Branding
#Iconography
#Illustration

My Name

My full name is Tien-Yi Cheng [Tea-an Yee Chang], but I have ALWAYS gone by Tien-Tien. Sometimes I'll go by Tien, but only certain people get to use the short and sweet version.

Logo

It's me, but a smaller and probably cuter version of myself. The "-" has been taken away in my name to add it all together (get it...because a "-" can also be seen as a subtraction sign...)

Little me is most likely going to be paired with my name in the forms below, but there are times, where they can live separately.

Colors

I've always enjoyed seeing bright colors pop against a dark background.

#102455
#03d390
#ff5f79
#4992ff

Typography

Something clean, simple, and easy to read, yet has some personality that makes you wanna say "hiya!"

Europa Light

Europa Regular

Europa Bold